Joshua R. Bernard, Brand Designer, Art Director, AI Design Technologist

Projects

(Capabilities)

What I Do

Naming, logos and marks, typographic systems, colour, and the guidelines that stop it all falling apart six months later.
Component libraries, templates, campaign kits. Your team should be able to make a hundred posts without emailing me once.
Shoot briefs, reference decks, notes on what comes back. Keeping six weeks of production looking like a single decision.
Reports, brochures, decks, pitch collateral. The kind of long document people actually finish.
Product and marketing interfaces. What goes where and why, settled before anything gets styled.
I’ve built AI into the production side: references, upscaling, variations. Saves days. Nothing that reaches a client came out of it unedited.

[Scroll to explore more]

01: OneMagnify · Marketing Assets

02: OneMagnify · Practice Area Films

03: Puravankara · Purva Windermere Film

04: Atlys · Social Promotional Assets

05: K7 Antivirus · Product Packaging Design

06: S51 Agency · Brand Film

07: The Modern Village · Social Media Relaunch

08: Hungry Turtle · Brand Launch, Social and Retail

09: Apollo Hospital · Brand Guidelines

10: GTB Republic of Nature · Premium Real Estate Social Assets

11: TVS Eurogrip · Product Launch Campaign

(About)

Good design solves the problem before it decorates it. Clarity first, craft always.

I’m Joshua R. Bernard, a designer building brands that are clear, memorable, and built to scale.

Whether I’m building from the ground up or refining a brand that’s outgrown itself, I start with the problem, not the palette. The result is work that holds up across every touchpoint, and still looks like nobody else’s.

2025 – Now Art DirectorS51 Agency
- Lead design at an AI-first B2B marketing studio, working across brand identity, campaigns and content.
- Own creative for international B2B accounts including Skills Workflow, OneMagnify, LatentView Analytics and Arloesi.
- Built AI-assisted design workflows that cut project turnaround by around 60% without losing craft.
- Helped set up the design team from scratch, shaping process, tooling and quality standards.
Chennai, TN · On‑site · Full‑time · 1 yr
2024 – 2025 Art DirectorSpinta Digital
- Led a team of visualisers and a senior visualiser on social-first campaigns.
- Managed client relationships directly alongside brand managers, from brief through delivery.
- Took startup brands to a wider market through storytelling and visual identity, including Curapod, GTB, Hungry Turtle, The Modern Village, Truzon Solar and Classmate.
Chennai, TN · Full‑time · 1 yr 2 mos
2024 Art DirectorAtlys
- Ran in-house creative for a travel-tech brand across planned social calendars and branding collateral.
- Pushed travel branding past category norms with a more experience-led approach to social.
Delhi · Remote · Full‑time · 3 mos
2023 – 2024 Jr. Art DirectorSpinta Digital
- Designed social-first campaigns across multiple accounts.
- Worked directly with clients and brand managers to turn briefs into concepts and finished work.
Chennai, TN · On‑site · Full‑time · 6 mos
2023 Jr. Art DirectorAdwants
- Delivered print collateral, social and website projects for Goldwinner, GRT Hotels and Macaw Paints.
- Led a visualiser, setting direction and reviewing day to day output.
India · Remote · Full‑time · 6 mos
2022 – 2023 Senior VisualiserAmpersand Communications
- Worked under an Art Director on campaigns, packaging and social media calendar ideation.
- Designed a limited edition pack for K7 Antivirus, featured on Packaging of the World and by the World Brand Design Society.
- Contributed to work for TVS Eurogrip, Lotte Choco Pie, Coffy Bite, Philips, Preethi Kitchen Appliances, Nippon Paint and Tirumala Milk.
- Trained and led a team of interns.
Chennai, TN · Full‑time · 1 yr 6 mos
2019 – 2022 Senior VisualiserCedilla Interactive
- Sole designer and point of contact for JMB Motors, supporting 17 showrooms across print, digital ads and social.
- Worked closely with store managers and the social team to keep messaging consistent across locations.
- Also contributed to TenderCuts, CREDAI and MMM Hospitals.
Chennai, TN · Full‑time · 2 yrs 5 mos
2017 – 2019 VisualiserGlassnost
- Produced print ads, hoardings, banners and annual reports, coordinating directly with printers on specs and output.
- Designed 3D exhibition stalls and saw them through to structural execution at CREDAI Fairpro, IMTEX and IILF.
Chennai Area · Full‑time · 2 yrs